Hi I’m Shi.
I’m a digital brand designer based in Singapore.
I’m currently the Lead Creative Designer at Saleswhale (YC16), where I have worked on refreshing the marketing website, expanding the brand identity system, led and facilitated design sprints.
I enjoy working in the B2B SaaS space and believe my background in agencies (across both creative + account management roles) have helped hone my knack for storytelling. I am also interested in conversations on design, tech and mindfulness and have created a piece of artefact for facilitating a mindfulness workshop titled A Grassroots Approach to Improving Self/Tech Balance as part of my MA thesis at Hyper Island.
View Resume ︎︎
Design thinking facilitation
Strong sense of empathy
Love for documentation
Design and feedback
Adobe Creative Suite (mainly Photoshop and Illustrator)
Figma + Miro
Lead Creative DesignerSaleswhale ⬝ Oct 2019 - Present ⬝ 1 yr
Digital DesignerIgloo (Insurtech) ⬝ Jul 2019 - Oct 2019 ⬝ 3 mos
Jan 2019 - Jul 2019 ⬝ 7 mos
RHAD ⬝ Apr 2018 - Dec 2018 ⬝ 9 mos
Account Servicing & PlanningDDB ⬝ Dec 2017 - Mar 2018 ⬝ 4 mos
Visual Design & Project ManagerKnuckles & Notch ⬝ Jun 2017 - Dec 2017 ⬝ 7 mos
Mid-Level Designer Yellow Octopus ⬝ 2014 - Mar 2016 ⬝ 2 yrs
kiiin ⬝ 2011 - 2014 ⬝ 3 yrs