Transforming complex problems into simple, usable systems.

Currently researching and designing a utility tool to help civil engineers visualise data accurately and creatively at Screening Eagle (InspectionTech). Previously, I was designing for Saleswhale (RevTech, YC16) and Igloo (InsurTech).  

Transforming Field Data into Engaging Narratives

UIUX, Visual Design

Redesigning a dynamic report generation workflow for Inspect, an inspection software that facilitates data collection and rapid reporting in the field

Read case study ^︎︎

Lead Designer, Content Strategy

B Scan Visualisation for the Flaw Detector iOS App

UIUX, Visual Design

Designing the B Scan visualisation for UT8000, an ultrasound flaw detector iOS app that helps inspectors uncover inconsistencies, cracks and corrosion on surfaces or materials with accurate and flexible data visualisation

Read case study ^︎︎

Lead Designer, Content Strategy

In-app Product Templates to Accelerate User Adoption 

UIUX, Visual Design

We were inspired by the creativity of our current customers when using Saleswhale for their marketing campaigns. The team wanted to start a template library to help new users visualise their own use cases and hopefully spark inspiration for new ones. 

Read case study ^︎︎

Lead Designer, Content Strategy

Designing a Transparent and Informative Pricing Page

UI, Visual Design

As Saleswhale is moving towards a more self-serve product strategy, the team wanted to provide information that can empower users to make informed software-buying decisions. The Pricing page turned out to be one of the most-viewed pages on the marketing site.  

New pricing page post-acquisition ^︎︎

Designer