Transforming complex problems into simple, usable systems.

Currently researching and designing a utility tool to help civil engineers visualise data accurately and creatively at Screening Eagle (InspectionTech). Previously, I was designing for Saleswhale (RevTech, YC16) and Igloo (InsurTech).  

Uncovering user motivations through onboarding for an independent marketplace

UIUX, Personal Project

I set out to design an onboarding journey and an original design system for a conceptual brand and app, Find, an independent creative marketplace for aspiring small business owners  

Read case study ^︎︎

Product Design, Branding

Designing an efficient way to discover and shop small businesses

UIUX, Personal Project

I embarked on a personal project to design an onboarding journey that would help modern shoppers discover and support small businesses more easily on Instagram. The result is a little feature called Shopping List.  

Read case study ^︎︎

User Research, Product Design

Helping Users Visualise Use Cases

UIUX, Visual Design

We were inspired by the creativity of our current customers when using Saleswhale for their marketing campaigns. The team wanted to start a template library to help new users visualise their own use cases and hopefully spark inspiration for new ones. 

View live page ^︎︎
Read case study ^︎︎

Lead Designer, Content Strategy

Visualising a SaaS Pricing Page

UI, Visual Design

As Saleswhale is moving towards a more self-serve product strategy, the team wanted to provide information that can empower users to make informed software-buying decisions. The Pricing page turned out to be one of the most-viewed pages on the marketing site.  

View live page ^︎︎

Designer