Product designer passionate about the tech space.


I’m currently the Senior Creative Designer at Saleswhale (YC16), where I have worked on refreshing the marketing website, expanding the brand identity system, led and facilitated design sprints.

Designing an efficient way to discover and shop small businesses
UIUX, Personal Project

I embarked on a personal project to design an onboarding journey that would help modern shoppers discover and support small businesses more easily on Instagram. The result is a little feature called Shopping List.  

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User Research, Product Design

Helping Users Visualise Use Cases
UIUX, Visual Design

We were inspired by the creativity of our current customers when using Saleswhale for their marketing campaigns. The team wanted to start a template library to help new users visualise their own use cases and hopefully spark inspiration for new ones. 

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Lead Designer, Content Strategy

Visualising a SaaS Pricing Page
UI, Visual Design

As Saleswhale is moving towards a more self-serve product strategy, the team wanted to provide information that can empower users to make informed software-buying decisions. The Pricing page turned out to be one of the most-viewed pages on the marketing site.  

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Designer

Designing a Responsive B2B SaaS Website
UIUX, Visual Design, IA Design

We came out of a preliminary design sprint knowing we had to simplify Saleswhale’s value proposition on our website. I took the opportunity to expand on our brand graphics and created a fresh new system for a responsive website’s UI library.

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Lead Designer, Content Strategist 

Better Call Shi